In the past four years the number of cameras in people’s hands worldwide has increased by 600%. It will double again over the next five years. Total number of cameras of all kinds sold in 2000: 85 Million units. Projected 2008 sales: One Billion units. Pervasive, web-connected imaging and the explosion of user-generated visual content are transforming how we communicate with each other in our personal, work, and community lives.” -
www.6Sight.com, October 2006
This was the topic of a recent event – 6Sight - hosted by Future Image, and co-hosted by the two leading imaging associations – the International Imaging Industry Association (I3A) and Photo Marketing Association International (PMA).
As a Gold Sponsor and leader in the Mobile Media Service industry, ShoZu’s participation was extensive – lending fresh insight into how brands – from large media and content companies to personal, user fabricated brands, are utilizing technology like that offered by ShoZu to extend their consumer reach in interactive ways.
ShoZu’s participation included:
LiveFrom6Sight.com – A TypePad blog dedicated to 6Sight – . ShoZu created this blog, and provided a blogger during the event, to ensure this site became a go-to-destination for everything 6Sight. LiveFrom6Sight.com includes live video coverage of selected sessions, interviews and commentaries from keynote and panel speakers as well as industry news and updates from 6Sight.
6Sight Theatre: During two 45 minute sessions, ShoZu showcased a dynamic presentation of user generated content posted to web destinations using ShoZu. Highlights included how brands like Paris Hilton, Allure, The Veronicas, and Vans Warped Tour, have used ShoZu to interact and connect with their consumers.
Speakers:
- Andy Tiller, ShoZu CTO, spoke on a panel titled: Smart Pictures, Smart Devices – This session addressed how embedding a camera in another product shouldn't mean that you now have two separate products in the same form factor. Image capture and display should be tightly integrated with the device's other functions -such as entertainment or productivity - to deliver superior customer value.
- Bob Morgan, ShoZu VP of Business Development, participated on a panel called: The Visual Conversation – Here panelists discussed how remote communication is becoming visual, and it turns out that seeing the people at both ends is just a small part of the picture.
Prior to the event, I had the chance to sit down with Alexis Gerard, Founder and President of Future Image, to discuss 6Sight and how ShoZu is enabling brands to interact with their consumers in innovative ways via their mobile devices.
Click to hear the interviews.